Your Website Might Be Losing You Jobs Right Now
It looks decent. The photos are nice. Maybe you even hired a web designer to make it look clean. But here’s the real question most concrete contractors never stop to ask:
Is your website actually helping you win jobs — or is it quietly costing you thousands in lost leads?
If your website isn’t generating quote requests, filtering good leads, or saving you time, then it’s not doing its job. A good site should work as your digital sales assistant — not just an online business card. Here’s how to find out which side of the fence yours is on.
4 Ways a Website Can Help or Hurt Your Concrete Business
1. No Clear CTA (Call to Action)
One of the most common mistakes we see on contractor websites? They don’t tell the visitor what to do next. A single “Contact Us” link in the navigation bar is not enough. You need clear, clickable calls to action that guide people toward a quote.
What works:
- “Get My Free Quote”
- “Draw My Project on the Map”
- “See What It’ll Cost”
These CTAs should appear multiple times — in your hero section, throughout the homepage, and always above the fold on mobile.
2. Slow Load Times and Mobile Friction
Over 60% of homeowners who visit your site are using a mobile phone. That means your site needs to:
- Load in under 3 seconds
- Be thumb-friendly (buttons with spacing)
- Avoid unnecessary sliders, popups, or large file sizes
If your page is slow, clunky, or unreadable on mobile, they’ll bounce before they ever see your quote form.
3. Outdated or Generic Design
First impressions matter. If your site looks like it was built on a free Wix template in 2014, that reflects on your work — even if you’re the best in town.
You don’t need a fancy agency site. You just need:
- Clean layout
- Consistent colors and logo
- Clear service list and photo gallery
- A homepage that speaks to your specific services (not generic “construction solutions”)
Modern websites convert better because they build trust faster.
4. Passive Lead Capture
If your only lead capture method is a phone number or email address, you’re making people work too hard.
Today’s buyers want answers fast. They don’t want to wait for a callback. Your site should do the work for you:
- Ask what type of work they want
- Get their location and square footage
- Offer a rough budget estimate
The more your website handles upfront, the more qualified (and serious) your leads will be.
Proof: A Contractor Who Fixed His Website and Quadrupled His Leads
A decorative concrete contractor in Minnesota was averaging about 200 website visitors per month. His site looked decent, but it had no quoting tools, no lead form, and just a basic “Call Us” button.
In a single weekend, he:
- Embedded the Cretegen quote tool on his homepage
- Added real CTAs throughout his service pages
- Optimized his site for mobile speed
The results?
- Form conversion jumped from 3% to 16%
- Quote requests rose from 7/month to 30+/month
- Close rate increased because he was only responding to serious leads
Same traffic. Same site visitors. 4x more business.
Turn Your Website Into a Lead Machine with Cretegen
Your website should be more than a brochure. It should quote, qualify, and convert — and Cretegen makes that possible.
With Cretegen:
- Visitors draw their project on a satellite map
- Choose finish type: standard, colored, or stamped
- Enter budget, square footage, and timeline
You receive a branded quote summary with:
- Mapped project drawing
- Customer contact info
- Estimated project size and scope
No more chasing mystery leads or spending an hour building every quote from scratch.
Put Your Website to Work
A concrete contractor’s website should work just as hard as the crew in the field.
If yours isn’t helping you:
- Win more jobs
- Qualify better leads
- Save time quoting
Then it’s hurting your business.
👉 Try the Cretegen demo — no credit card required
👉 See how it works or Embed it on your website today and start quoting serious leads faster
Don’t let your site be the reason you’re losing jobs. Let it be the reason you close more of them.
